New Year Resolutions… What the world is saying…

Hey all,
    ACNielson, the world’s leading market research company had done a massive net survey on what the world resolving to do during the next year… And today, CNN IBN reported the results in a quite interesting post!

New Delhi: Guess what is the most popular resolution for the New Year among the Indians!

With less than few days to go before the
end of the year, over half (59 per cent) of the India’s online
population has already decided on their New Year’s resolutions, with 67
per cent of them promising to exercise more and 74 per cent planning a
better home/work balance, according to ACNielsen, the world’s leading
market research and information company.

The ACNielsen Online Consumer Opinion
Survey, the largest half-yearly survey of its kind, was conducted in
late October/early November, surveying 25,408 Internet users in 46
countries from Europe, Asia-Pacific, North America, the Baltics and
Middle East.

The survey found Indian men to be more in
favour of having a New Year Resolution (60 per cent) as compared to
women (54 per cent). Another interesting finding that the research
shows is that people in India (74 per cent) surpass their Asia-Pacific
(61 per cent) counterparts in their desire to strike a better work-life
balance in the coming New Year, Sarang Panchal, Executive Director of
Customized Research at ACNielsen South Asia, said.

The third most popular (50 per cent) resolution among Indians was to ’spend more time with the family’.

‘Exercise more’ is the most popular New
Year resolutions for Indians in their 50s (68 per cent) and it changes
to ’spend more time with family’ as soon as they cross 65 (70 per
cent). For younger generation in their 25s, ‘work-life balance’ is the
most sought-after New Year resolution (82 per cent). Over 67 per cent
of online Indian consumer under the age of 20 would like to ‘quit
smoking’ in the coming year.

“People make New Year’s resolutions to
make up for the things they should have done but didn’t in the past
year,” says Panchal. “Judging by our survey findings, there is a strong
connection between the top three most popular New Year’s resolutions
among global consumers – ‘Exercise more, better work-life balance and
go on a diet’ – are all designed to set us on a path to a better and
healthier 2007.”

Though there is always a common complaint
that New Year resolutions are hard to keep, most people participated in
the survey expect to keep it. In fact, over 99 per cent of Indians who
made a New Year’s resolution said they expect to stick to it.

The Nielsen online survey, involving 25
408 web participants in 46 countries, also found many respondents who
wanted to lose weight and stop smoking in 2007, while 26 per cent were
planning to take up a new hobby.

Here is a summery of the findings of the survey in some other parts of the world:-

New Zealand: Kiwis plan to
exercise more, achieve a better work-life balance and spend more time
with their families in 2007. In fact, 71 per cent of those surveyed
said the plan to exercise more. The next most popular resolution was to
achieve a better work/life balance (49 per cent), then spending more
time with family (29 per cent), taking up a new hobby (25 per cent) and
going on a diet (23 per cent). People were more worried about cutting
down or giving up smoking (18 per cent) than wanted to cut down or stop
drinking alcohol (8 per cent). More cryptically, 13 per cent of people
wanted to avoid disastrous personal relationships, while 10 per cent of
New Zealanders wanted to change jobs.

United States: One in three US consumers — who have the highest rate of obesity in the developed world — planned to go on a diet.

“Consumers have realised a healthy
lifestyle is not about the latest celebrity diet or trendy exercise
fads, but is simply about having a balanced diet and lifestyle,”
ACNielsen Europe President Patrick Dodd said.

South Africa: The most popular
single resolution in South Africa is to exercise more. Over 62 per cent
of respondents worldwide want to burn off the kilojoules and 51 per
cent want to achieve a better balance between work and personal life.
About 60 per cent of South Africans who took part in the survey had
considered or made New Year’s resolutions, and 54 per cent of them
thought that they would stick to them.

Vietnam: Nine out of every 10
Vietnamese want to turn over a new leaf next year. In fact, Vietnam
topped the world with most people seeking a better work-life balance
(84 per cent), spending more time with family (54 per cent), avoiding
disastrous personal relationships (50 per cent) and a change of job (28
per cent).

Thailand: Thais top the world with
most people planning to take up a new hobby (58 per cent) and cut down
on alcohol (18 per cent) in the New Year.

    Its interesting to note the changes in the aptitude of people. Two years ago, people resolved to stop smoking, to work harder, and to promote peace. This year, they are resolving to exercising, better home/work balance, and spending more time with the family. Is our world becoming more selfish? Are we bothered so much about our own problems, that we don’t have time for the world?

    Well, I hope that there are atleast a few people in our midst who think for the world. Apart from these selfish creatures who have eyes for no one but themselves, the world needs good people! Ladies and Gentlemen, lets join hands! Speak out, by emails, by comments, by scraps, by shouts, by calls, or by letters! Let me hear you speak! And let the world hear your ideas!

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December 29, 2006 | Filed Under Action Alert, General World 

comments

2 Responses to “New Year Resolutions… What the world is saying…”

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  2. Free Internet Paid Surveys on April 9th, 2007

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